Created as a virtual platform for supporting the reintroduction of the Converse ERX basketball shoe, the ERX world allowed consumers to see the yet to be released product as well as learn about its history as a sport and sport culture icon of the 80’s.

The virtual space gave viewers the chance to interact with products, play pick up basketball and receive storytelling content through videos, imagery and copy. The rich experience was allowed to merge the world of traditional media launch events with the unbound ARVR platform resulting in an experimental reimagining of how product stories can be told.