This global campaign created to raise awareness for social issues that transcends borders—from gender equality to protecting the environment—spreads powerful messages through public art. Creatives from over 20 countries came together to design and paint murals across the globe, sharing how they break down barriers in their communities.
Our brand team developed a system that allowed unified regional content gathering within a global pandemic and systematized creative applications that put the story through a brand lens that celebrates the creative community within a diverse ecosystem of content, tuned by platform. The content directive was used to drive creative intent, technical execution and operational processes that would allow for a diverse range of teams to deliver their assets to our team for a common approach to editing, motion graphics and post treatments. The result was a multi-year campaign of fluid storytelling and purpose driven connectivity.