FEDERATIONS

The Converse Chuck 70 was the vehicle for World Cup fans to show their super fandom off the pitch and the brand wanted to highlight their customization platform that allowed the super fan to build a personal expression that connected them to their national team. Utilizing CG products in a series of 1:1 pieces, the team brought the myriad of product possibilities to life by activating the graphic and product elements to highlight both the spirit and product possibilities.