TURBO

Created to celebrate the newest Levo eBike lineup at a global sales meeting, the infinity Turbo story was intended to support the ongoing brand narrative of endless innovation and the commitment of Specialize to learning through endless R&D.

With an infinity mirror effect below the surface of the hero product pedestal, we see the visual representation of the endless learnings of past push bike models. The focus on the current Levo is clear, and revealing the motorized technology within a bike that looks and acts like a traditional push bike sends a message that you’re getting the best of both worlds delivering on Turbos’s tagline of, “You Only Faster”.

CLIENT

SPECIALIZED